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Monday, February 1 • 11:00am - 12:00pm
User Experience - A Primer for Startup Marketers FILLING

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To be successful in this era of global competition and rapid product development, it is crucial for startup companies to strike fast with marketing that connects with customers and products that delight them.

User Experience is an essential component of understanding your audience, how to connect with them and create content that draws them in. By far the most important principle in User Experience is 'Know Thy User,' it's how we create great experiences. Marketing can far too often fall into the 'demographics trap;' focusing too much on numbers and not knowing enough about their customers; who are they really?, what motivates them?, how can you speak their language?

avatar for Derek Larson

Derek Larson

UX Evangelist, NoCoUX (Northern Colorado User Exeperience)
Since the beginning of my career, I have been obsessed with trying to make user’s experiences better. It started out as superior customer service, grew into Usability in business to consumer (B2C) e-commerce and blossomed as a certified User Experience (UX) manager of UX and web development teams. | | I grew up on a family-run resort in New Hampshire. When asked what that was like, I usually tell people it was like the movie 'Dirty... Read More →

Monday February 1, 2016 11:00am - 12:00pm
Galvanize Fort Collins 242 Linden St, Fort Collins, CO 80524