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Wednesday, February 3 • 5:00pm - 8:00pm
UX Design Essential FILLING

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About this workshop:

How do you know that your business is solving the right problems in the right way? Sure you’ve got a great idea and you’re failing fast and watching your analytics, but those are reactive solutions. What if you could be proactive? What if you could find the right problem to solve for your customers out of the gate? 

User Experience is a branch of design that tries to answer this question. UX Designers use a variety of research techniques from a variety of disciplines including cognitive psychology and good ol’ fashioned marketing to find the right problem to solve and design the right solution. Their secret? Mostly it comes down to watching and talking to people.

This sounds pretty easy, but so is playing a drum – you just the head with a stick, right? Yet it’s easy to tell a drummer who knows what they’re doing apart from a newbie who just picked up a stick. Take your business beyond banging on things with sticks – spend and evening and learn the basics of rhythm and flow, or in the case of building products proactively with UX insight and design.

In this one night crash course you’ll get a baptism by fire into how UX Design works and how you could start using it to proactively design better products. You’ll leave with knowledge about how UX research works, how to implement different UX research methods in your business. While UX starts with research, we’ll also dive into how UX Design works and what makes it different from plain graphic or web design, and then how research and design work into standard development processes like Agile. You’ll walk away with just enough knowledge to be dangerous.

You’ll Learn How To: 

    • Differentiate UX Design from other types of Design

    • Bake UX into your workflow by following a proven, user centered design framework.

    • Use personas to share information about customers and their tasks in an engaging and usable way.

    • Validate your hypotheses with ‘just enough’ research and unmoderated usability test.

    • Get hands on practice with user experience techniques like personas, journey maps and visual story mapping.

    • Integrate UX design work with agile development processes
    • Learn how to engage product, sales, and development folks in the UX design process

More info about this workshop can be found HERE.

Wednesday February 3, 2016 5:00pm - 8:00pm
Galvanize Fort Collins 242 Linden St, Fort Collins, CO 80524